Choosing the right GoHighLevel plan can be confusing, especially if you're new to the platform. On the surface, the pricing looks simple—but once you start comparing features like unlimited sub-accounts, white-labeling, SaaS Mode, and usage-based charges, it's easy to wonder which plan actually offers the best value.
In this guide, we'll break down every GoHighLevel pricing plan in plain English, explain what's included (and what's not), uncover the hidden usage costs many beginners overlook, and help you decide which plan makes the most sense for your business.
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Test GoHighLevel Starter ($97/mo), Unlimited ($297/mo), or SaaS Pro ($497/mo) plans. Cancel anytime during the trial.
In This Guide
🚀 GoHighLevel Pricing at a Glance
Select your billing cycle to dynamically update plan pricing quotes throughout this article.
Starter Plan
$97/mo
Limit: 3 accounts
Unlimited Plan
$297/mo
Limit: Unlimited sub-accounts
SaaS Pro Plan
$497/mo
Limit: Resell GHL as SaaS
The Starter Plan
If you're just getting started with GoHighLevel, the Starter Plan gives you access to almost all of the platform's core marketing and CRM features without a large upfront investment.
Starter Plan Summary
Billed monthly
Best for: Freelancers, solopreneurs, consultants, and agencies managing their first few clients.
What's Included?
SaaSphere Recommendation
If you're running your own business or managing one or two client accounts, this plan is more than enough. It includes virtually everything you need to build funnels, automate follow-ups, manage leads, and close sales.
The Unlimited Plan Most Popular
Once your agency starts onboarding more clients, the Unlimited Plan becomes the obvious upgrade. The biggest advantage? You no longer need to worry about account limits.
Unlimited Plan Summary
Billed monthly
Best for: Growing agencies managing multiple clients.
Everything in Starter, plus:
Why Most Agencies Choose This Plan
Managing multiple businesses becomes dramatically easier. Instead of paying for additional accounts every time you sign a new client, you can simply create another sub-account. If you're planning to scale your agency beyond just a handful of customers, this flexibility quickly pays for itself.
SaaSphere Recommendation
This is the plan we generally recommend for serious marketing agencies. If your goal is to grow beyond two or three clients, you'll likely end up here sooner or later.
The SaaS Pro Plan
This plan unlocks one of GoHighLevel's most powerful features—SaaS Mode. Instead of manually creating client accounts and sending invoices every month, GoHighLevel can automate the entire process. Clients can sign up, pay, receive access, and start using your branded platform with minimal manual work.
SaaS Pro Plan Summary
Billed monthly
Best for: Agencies planning to sell GoHighLevel as their own software platform.
Everything in Unlimited, plus:
Who Should Choose SaaS Pro?
If your business model revolves around selling software subscriptions instead of traditional marketing services, SaaS Pro is the clear winner. Many successful agencies use this plan to create recurring monthly revenue by offering their own branded CRM platform powered by GoHighLevel.
SaaSphere Recommendation
Don't upgrade to SaaS Pro simply because it sounds impressive. Only choose this plan if you're actively planning to launch or scale a SaaS business using GoHighLevel.
Interactive GHL SaaS Revenue Simulator
Slide the controls below to model the potential software and telephony profit margins you can generate under SaaS Pro.
ESTIMATED NET MONTHLY PROFIT
$4,216
Annual Profit Run Rate: $50,597 / yr
📊 Feature Comparison Matrix
Below is a detailed breakdown of core software limits and feature permissions available under each plan level.
| Feature | Starter | Unlimited | SaaS Pro |
|---|---|---|---|
| Monthly Price | $97 | $297 | $497 |
| Annual Equiv. | ~$81/mo | ~$247/mo | ~$414/mo |
| Client Sub-Accounts | Up to 3 total | Unlimited | Unlimited |
| Contacts & leads | Unlimited | Unlimited | Unlimited |
| CRM & Sales Pipelines | ✅ | ✅ | ✅ |
| Funnels & Sites Builder | ✅ | ✅ | ✅ |
| Email/SMS Automation Workflows | ✅ | ✅ | ✅ |
| API & Webhooks | ✅ | ✅ | ✅ |
| White-Label Desktop Branding | ❌ | ✅ | ✅ |
| Snapshot Sharing | ❌ | ✅ | ✅ |
| SaaS Mode Integration | ❌ | ❌ | ✅ |
| Automated Stripe Billing | ❌ | ❌ | ✅ |
| Utility Telephony Rebilling | ❌ | ❌ | ✅ |
| Custom Branded App Option | ❌ | ❌ | ✅ |
💡 Don't Ignore the Usage Costs
One thing that surprises many new users is that GoHighLevel's monthly subscription doesn't include communication costs. The platform itself has a fixed monthly fee, but services like SMS, phone calls, emails, and AI usage are billed separately based on how much you actually use. Think of it like cloud storage—you only pay for the resources you consume.
GoHighLevel uses the LeadConnector (LC) Phone System, which is powered by Twilio.
SMS cost: ~$0.0079 per message
Outbound calls: ~$0.013 per minute
Emails are handled through LC Email, powered by Mailgun.
Cost: ~$0.90 per 1,000 emails
(or around $0.0009 per individual email)
If you're using GoHighLevel's built-in AI features, those requests are billed separately based on usage.
Billed per AI-powered conversation prompt or content automation run.
Interactive Utility Budget Visualizer
Slide to set a hypothetical communication budget and see what it buys at wholesale GHL rates.
SMS Messages
~3,164
Outbound Min
~1,923
Emails Sent
~27,777
💰 SaaS Pro's Secret Revenue Opportunity
One feature that often gets overlooked is Utility Rebilling. Instead of absorbing communication costs yourself, SaaS Pro lets you automatically pass those charges to your clients—with your own markup.
For example:
- Your SMS wholesale cost: $0.0079 per message
- Your client pays: $0.0158 per message (2x markup)
- You automatically keep the difference as passive revenue.
The same concept works for SMS, Phone calls, Emails, and AI usage. If you're building a white-label SaaS business, this can create an additional recurring revenue stream without requiring any manual invoicing.
Which GoHighLevel Plan Should You Choose?
Let's summarize the criteria for making your decision:
👉 Choose Starter if...
- You're just getting started.
- You manage only 1 or 2 clients.
- You want the lowest monthly cost.
- You don't need white-labeling.
👉 Choose Unlimited if...
- You are growing your agency.
- You manage several client accounts.
- You want unlimited sub-accounts.
- White-labeling is important.
👉 Choose SaaS Pro if...
- You sell GHL as software.
- You need automated billing.
- You build SaaS revenue.
- You want utility rebilling.
Interactive Plan Finder
Click the options below to find your recommended plan instantly.
Accounts Required
White-Labeling
Sell CRM as SaaS
Frequently Asked Questions
Our Final Verdict
GoHighLevel's pricing is actually quite straightforward once you understand the difference between platform pricing and usage-based costs.
For most freelancers and small businesses, the Starter Plan offers everything needed to launch and manage a CRM-driven marketing workflow. If you're running a growing agency, the Unlimited Plan provides the best balance of flexibility and value thanks to unlimited client accounts and white-label features. And if your goal is to build a recurring software business, SaaS Pro unlocks automation, client billing, and utility rebilling that can transform GoHighLevel into your own branded SaaS platform.
Before choosing a plan, think about where your business will be six to twelve months from now—not just where it is today. Picking the right plan from the beginning can save both money and migration headaches as your client base grows.
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